Empowering Through Knowledge and Awareness

Laurie Ayers, Founder of Ayers on the Side of Caution, conducts interactive training sessions to schools, organizations and corporations. Her messages are inspiring, humorous and empowering.  She is an active contributor on the subjects of crime prevention, self defense, deception, nonverbal communication and entrepreneurship.  Laurie is certified instructor for the NRA’s personal safety course: Refuse to Be a Victim (RTBAV) and is a member of The Well Armed Woman West Michigan Chapter as well as AWSDA (American Women’s Self Defense Association).  She holds a Black Belt in Tae Kwon Do and is the former owner of LA Self Defense and co-founder of Defensive Countermeasures Institute.

Read Laurie’s full bio here.

Personal Safety – What You Don’t Know Can Hurt You

Laurie’s expertise is highlighting potentially dangerous practices that increase vulnerability to personal safety, which could lead to sexual assault, dating violence or stalking, as well as offering safe alternatives to ensure women are not inadvertently placing themselves in harm’s way. Ayers on the Side of Caution (ASC) offers custom-designed safety awareness classes for individuals, organizations, shelters, clubs, churches, schools,  groups, employers and facilities to provide crime prevention and deception detection workshops.

ASC delivers personal safety seminars that teach strategies you can use to avoid and prevent situations where self-defense may required. Our courses focus on proactive courses of action, rather than reactive. Offenders prefer easy targets. That means having a personal safety strategy in place before you need it. Though should the need arise where you will need to defend yourself, we’ll include tips on that too.

Strength and power come from employing the tools ASC teaches.  Knowing how to avoid and prevent sexual assault, dating violence or stalking is vital to every women’s safety. Knowing how to avoid and prevent crimes against women is paramount. If you don’t take responsibility for it, who will? We shouldn’t live life in fear; but denial and naiveté can be the cause of unthinkable devastation to a family. ASC is geared to help  provide the tools necessary to enhance your personal safety knowledge, skills and abilities.

Deception Awareness

Lies, deception, fraud, scams, hoodwinked, swindled – call it what you will. It boils down to others being untruthful. People lie every day. Some are more damaging than others. Would you like to improve your skills to determine when others could be lying to you, or to feel confident they are being truthful? Through the use of nonverbal communication, body language, facial expressions and actual words used or omitted, you can learn to detect if someone may not be entirely truthful.  Note: This training is intended to give you a broad overview of deception vs. truth as well as to show you some red flags that should not be ignored. You will also learn what popular ideas about lie spotting are myths or not backed by science. This workshop is not intended to make you expert human lie detectors. To do so would take years of extensive study based on science, not merely reading a few books and taking a brief workshop.

We offer a variety of workshops so we can customize our trainings specifically to you and your associates. Train with your associates, on your schedule, in the comfort of your own facility, work place, church, park or other gathering spot.

Who would benefit from deception education available through ASC:

  • EMPLOYERS: Do your employees work in a field that make them an easy target for deception? Customers, passengers, guests, patients, students, employees and potential new-hires have been known to be less than truthful at times, which can be detrimental to any business.  Discover how to spot clues that you may not be getting the whole truth and nothing but the truth.
  • PARENTS: Teens and tweens who want more independence may lie to you about their activities. You want to give them freedom, but don’t want to be naive in the process. Learn about red flags and how to approach your teen to elicit the most information.
  • DATING & SPOUSES: Relationships can be tough, can’t they? You don’t want to be paranoid, and yet you don’t want to be a gullible either. Find out if what looks, quacks and walks like a duck, truly is a duck; or gain the confidence that you are in a duck-free zone.

Ready to Get Started?

You provide the people and location and we’ll provide the instruction. Gather some friends, associates, or co-workers and determine a couple different days/times that would work for you. Then decide where you would like to meet. Then it’s merely a matter of contacting us today so that we can discuss your needs. It’s that simple.


Laurie on GirlTalk with Marlo

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